Celebrate the auspicious occasion of Varamahalakshmi Vratam with Kalyan Jewellers

 Bengaluru, XX August 2022: In honour of Goddess Lakshmi, Varamahalaksmi Vratam is observed in several southern states of India. The word ‘Vara’ comes from ‘Varadaan’, which connotes blessings. Married women perform this Vrata for the well-being of their family. It is said that praying to Goddess Lakshmi on this day is equivalent to praying to Ashtalaksmi or the eight goddesses of Wealth, Earth, Learning, Love, Fame, Pleasure, Peace, and Strength. Keeping the #TraditionOfTogtherness going this Varamahalakshmi Vratam is Regina Cassandra, a renowned actor in South India.

Kalyan Jewellers has come up with a video that marks the celebration of Goddess Lakshmi at home. Through the video, Kalyan Jewellers imparts the importance of traditions in India. It is not just jewellery being gifted, it is a piece of tradition and heritage that is passed down to generations, which should be cherished at all times. The video, shot in a beautifully lit pooja ghar, gives audiences a peak into a special moment shared between the actor Regina Cassandra and her on-screen mother as they

worship the deity together. Check out the ad video here.

In line with the festival, the jewellery brand has announced up to 75% off on making charges on select jewellery purchases. Adding further delight to the shopping experience of patrons, Kalyan Jewellers will be giving away an additional discount of Rs.75 off per gram on the Gold Rate, claiming it to be the lowest in the market. Customers can avail the mega offers at Kalyan Jewellers’ showrooms across Karnataka. The one-of-its-kind offers are valid from 11th August to 15th August 2022.

On this auspicious occasion, Kalyan Jewellers presents ‘Sankalp’, traditional jewellery inspired by the Goddess we see in you.

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