One of India’s largest selling hair colour, Godrej Expert Rich Crème, from the
house of Godrej Consumer Products Limited, launched its new mini pack at just INR 15. To
promote this new variant, Godrej Expert Rich Crème has unveiled a TVC campaign featuring
actress Anushka Sharma who is also its brand ambassador. The campaign highlights how
greying of hair can just be solved in INR 15 with Expert Rich Crème. It offers the goodness
of 10X aloe vera and is ammonia-free leading to natural-looking beautiful hair.
Conceptualised by Creativeland Asia, the TVC starts with Anushka Sharma and her female
friend conversing about how white hair is a ‘badi problem’ thereby discouraging the friend
from posting on social media. This is when Anushka Sharma assures her friend that it is not a
‘badi problem’ but just ’15 rupees wali problem. Anushka emphasizes that Godrej Expert
Rich Crème’s new mini pack which is available for INR 15. The product comes with the
following colour choices – Natural brown and natural black.
Speaking about the new TVC, Somasree Bose Awasthi, Chief Marketing Office, Godrej
Consumer Products Limited (India) said, “With Godrej Expert Rich Crème, we are
constantly innovating and making hair colour accessible for everyone at an affordable price
point. The newly launched mini pack offers the same goodness of 10X aloe vera and
ammonia-free colours. Our ongoing collaboration with Anushka Sharma will help us amplify
awareness of the category as well as our product across urban and rural markets.”
Anushka Sharma, the brand ambassador of Godrej Expert Rich Crème, states,” Over
the years, Godrej Expert Rich Crème has made hair colour accessible. It is India’s preferred
hair colour brand and has become synonymous with care and innovation. With more and
more Indians switching to hair colouring at home, this affordable INR.15 new mini-pack
provides great value for money with grey coverage and rich colour to give you shiny,
beautiful hair. I am thrilled to be a part of this journey with Godrej Expert Rich Crème in
providing people an experience with a hair colour that abounds nourishment and trust”.
The all-new Godrej Expert Rich Crème mini pack priced at INR 15 is enriched with 10x aloe
Vera, which makes your hair incredibly soft, giving them a beautiful and natural look. This
gets even better, as it doesn’t contain ammonia; so, it saves your hair from all that damage.
Watch the TVC here:
About Godrej Consumer Products Ltd:
Godrej Consumer Products is a leading emerging markets company. As part of the 124-year
young Godrej Group, we are fortunate to have a proud legacy built on the strong values of
trust, integrity and respect for others. At the same time, we are growing fast and have
exciting, ambitious aspirations.
Today, our Group enjoys the patronage of 1.15 billion consumers globally, across different
businesses. In line with our 3 by 3 approach to international expansion at Godrej Consumer
Products, we are building a presence in 3 emerging markets (Asia, Africa, Latin America)
across 3 categories (home care, personal wash, hair care). We rank among the largest
household insecticide and hair care players in emerging markets. In household insecticides,
we are the leader in India, the second largest player in Indonesia and are expanding our
footprint in Africa. We are the leader in serving the hair care needs of women of African
descent, the number one player in hair colour in India and Sub-Saharan Africa, and among
the leading players in Latin America. We rank number two in soaps in India and are the
number one player in air fresheners and wet tissues in Indonesia.
But for us, it is very important that besides our strong financial performance and innovative,
much-loved products, we remain a good company. Approximately 23 per cent of the promoter
holding in our Group is held in trusts that invest in the environment, health and education.
We are also bringing together our passion and purpose to make a difference through our
‘Good & Green’ approach to create a more inclusive and greener India.