Mahindra’s Construction Equipment Division (MCE), a part of the
Mahindra Group, today announced their unique and disruptive customer value proposition
“Get Highest Productivity Per Liter of Fuel or Give Machine Back” Guarantee for their BS4
range of Backhoe Loaders – Mahindra EarthMaster.
The new range features the proven and reliable 74 HP CRi Mahindra Engine and many
other technological advancements, besides the cutting-edge iMAXX Telematics solution, all
of which together, ensure guaranteed better fuel efficiency. Given the fact that fuel is one of
the major element of the operating cost (nearly 50%), with unique features as Banana
Boom, joystick lever, robust design, and bigger buckets, EarthMaster range is well suited for
all types of backhoe applications, be it mining, trenching, crushers, building construction or
any other work in construction industry. Mahindra BS4 Backhoe Loader – EarthMaster, with
this competitive advantage will provide them an edge, complete peace of mind and scale up
their CE business, delivering higher prosperity.
Speaking on the occasion, Jalaj Gupta, Business Head, Commercial Vehicles Business
Unit, Mahindra & Mahindra Limited said, “The ‘Guaranteed Higher per litre productivity (or
Give Back Machine’) Promise is a landmark move in the construction equipment space.
Given the spiraling fuel prices, there wasn’t a better time to introduce this Customer Value
Proposition. We firmly believe that it will reaffirm our customers’ faith in Mahindra’s ability to
create technologically advanced, class-leading products and set higher standards for the
Indian CE industry. The Service Uptime Guarantee further reinforce our commitment to our
customers and our confidence in our products and after-sales capabilities.”
Jalaj Gupta further added, “Our new BS4 machines have delivered higher fuel efficiency,
which is the outcome of Mahindra’s superior technological prowess rooted into a deep
understanding of the Indian customer. Additionally, MCE is offering Service guarantee to
ensure higher uptime for our customers through guaranteed speedier turnaround of the
machine. The state-of-the-art iMAXX Telematics technology is further helping lower the Cost
of Ownership by providing a firm control to the owners over their machines, remotely.”
The Company believes that this disruptive customer value proposition will help in its journey
of becoming a formidable player in the CE Segment. The performance and service
guarantees are governed by Terms and Conditions which are readily available on the
company’s website, www.mahindraconstructionequipment.com.
The Uptime Service Guarantee promises to get the machine back in action in 48 hours or give
Rs. 1000 per day, to customers.
The Guaranteed Highest Productivity Per Liter of Fuel to be applicable on the Mahindra BS4
Backhoe Loader – Mahindra EarthMaster SX.
To be supported by an ever-growing and wide service and spares network comprising over 50
3S Dealerships, Authorized Service Centers, a spares network of retail outlets.
About Mahindra Construction Equipment (MCE)
MCE, a division of the Mahindra Group, provides a Backhoe Loaders in the Earthmoving
Segment and Motor Graders in the Road Building Machinery Segment. The company has
taken outperformance to the next level, by creating backhoe loaders that are specifically
designed for different applications and deliver outperformance whatever be the business
needs. With high performance disruptive equipment, agile after sales service and several
other brand benefits, Mahindra has set a new benchmark in Indian CE industry.
The CE product range has been engineered for Indian requirements with the underlying
philosophy of; ‘Made in India, Made for India’ and is being manufactured at the new green field
plant at Chakan, spanning over 700 acres, which has been set up with an investment of over
Rs. 4,000 crores. In BHL segment, MCE already has over 8,000 equipment in the country.
These products come with a one-year, unlimited hours warranty, eliminating the customer’s
anxiety when it comes to expensive repairs. This is possible due to Mahindra’s engineering and
manufacturing capability, backed up by a grueling testing regime and sourcing of the best
components and the simplicity of the machine design.
MCE has rapidly expanded its after sales service and spares network which now includes
over 50 3S Dealerships, Authorized service centers and spares network of more than 50
retail outlets to further improve the reach and support for customers. The 30+ SPEV mobile
service vans and mobile workshops further add to the reach and agility of the support
MCE is offering Service Guarantee which guarantees uptime for both Workshop and On-site
breakdown. Breakdown service guarantee promises getting the machine back on road in 48
hours, or a compensation of Rs. 1,000/- per day to customers.
Mahindra Construction Equipment range is equipped with Mahindra iMAXX Telematics
solution, which is based on next generation telematics technology and provides a strong
control to the customers over their fleet remotely thereby enhancing the overall operations
efficiency to higher asset productivity/ fleet utilization, lower costs of ownership and higher
For further information, please visit www.mahindraconstructionequipment.com
Founded in 1945, the Mahindra Group is one of the largest and most admired multinational
federation of companies with 260,000 employees in over 100 countries. It enjoys a
leadership position in farm equipment, utility vehicles, information technology and financial
services in India and is the world’s largest tractor company by volume. It has a strong
presence in renewable energy, agriculture, logistics, hospitality and real estate.
The Mahindra Group has a clear focus on leading ESG globally, enabling rural prosperity
and enhancing urban living, with a goal to drive positive change in the lives of communities
and stakeholders to enable them to Rise.
Learn more about Mahindra on www.mahindra.com / Twitter and Facebook:
@MahindraRise/ For updates subscribe to https://www.mahindra.com/news-room