Meesho, India’s fastest-growing internet commerce company, today
announced the addition of eight new vernacular languages to its platform in line with its mission
to democratize internet commerce for everyone. The move comes just ahead of the festive
season, when millions of users from all corners of the country are expected to transact on the
platform. These additional languages are Bengali, Telugu, Marathi, Tamil, Gujarati, Kannada,
Malayalam and Odia. Meesho customers can now select their preferred language for accessing
account and product information, placing and tracking orders, and making payments on Android
Last year, Meesho introduced Hindi as a language option on the platform, which has seen a
high adoption rate of 20% so far. Majority of Meesho customers come from tier 2+ cities like
Ahmedabad, Vadodara & Jamshedpur and non-Hindi speaking states, where English or Hindi
may not always be the language of choice. This latest initiative will boost Meesho’s adoption in
these areas and further simplify online shopping experience for millions of customers.
To ensure an accurate and authentic experience in these new languages, Meesho derived key
insights from user research and worked closely with expert linguists. The team chose commonly
used words over full translation to mirror everyday language and make the shopping experience
seamless. For example – literal translation for the word ‘required’ in Hindi is ‘anivarya’ but
‘zaroori’ is more widely understood. In total, around 33,000 English words were translated into
each of these eight languages.
“It is important to note that ~50% of our users are new to e-commerce and have probably never
transacted on such platforms before. By introducing vernacular languages on the platform,
Meesho aims to eliminate language barriers. This is a natural step in our journey of becoming
the single shopping destination for the next billion users in India. Our teams have worked
tirelessly behind the scenes to ensure that the platform is 100% accurate and relevant in all
these 8 vernacular languages,” said Sanjeev Barnwal, Founder & CTO, Meesho.
Recently, Meesho became India’s fastest e-commerce company to reach 100 million transacting
users. Since March 2021, the transacting user base on the platform has surged ~5.5X while the
assortment has grown 9X to ~72 million during the same period. Customers from tier 2+
markets have been key drivers of this growth, accounting for ~80% of all shoppers.
Meesho is India’s fastest growing internet commerce platform. Meesho is democratizing internet
commerce and bringing a range of products and new customers online. The Meesho
marketplace provides small businesses, which includes SMBs, MSMEs and individual
entrepreneurs, access to millions of customers, selection from over 700+ categories, pan-India
logistics, payment services and customer support capabilities to efficiently run their businesses
on the Meesho ecosystem.