PEPPERFRY LAUNCHES ITS NEW STUDIO IN CHENNAI, TAMIL NADU
TAMIL NADU, June XX, 2022: Pepperfry, the ecommerce furniture and home goods company,
announced the launch of its 5th Studio in Chennai, Tamil Nadu. The offline expansion is in line with the
company’s aim to penetrate into niche markets and strengthen its omnichannel consumer engagement in
home and living space in India. Pepperfry’s studio footprint currently spans across 90+ cities with 174+
studios in the country.
Pepperfry Studios have transformed the furniture retail landscape in India. The company’s omnichannel
strategy is driven by expansion of FOFO studios across the country and it currently works with 90 plus
unique partners. The new studio launched in partnership with REJON SOLUTIONS PRIVATE LIMITED, is
situated at a prime location at Velachery, in Chennai, spanning across a carpet area of 2200 sq. ft. It
offers customers a first-hand experience of an infinite catalogue of furniture and home products.
Customers will get specialized design advice from the company’s interior design consultants. The studio
at Chennai aims at providing a personalized shopping experience tailored to the unique needs of home
and living customers in Tamil Nadu.
Speaking of the launch Amruta Gupta, Business Head – Franchising and Alliances, Pepperfry said,
“We are delighted to launch our new Studio in Chennai in partnership with Rejon Solution Pvt Ltd. Owning
a Pepperfry franchise is an entrepreneurial success, and we aim to reach consumers beyond the larger
catchment areas of metropolitan and tier 1 cities. Our franchise partners include a mix of successful
businesses, women entrepreneurs, ex-army officials and first-time entrepreneurs. Today a large part of
our Pepperfry customer interactions leverage AR and virtual product interactions. With our mission to
spark a feeling called home across the world, we endeavor to consistently deliver great customer
service.”
Senapathy, Owner of Pepperfry Velachery, said, “We are extremely happy to partner with Pepperfry,
India’s leading home and furniture marketplace. Pepperfry has pioneered a truly differentiated
omnichannel business and we are proud to be a part of their journey in creating the largest omnichannel
home and furniture business.”
Launched in 2017, Pepperfry franchise business model offers order fulfillment and after sales service by
Pepperfry, support on studio design, launch & set up, operational guidance, marketing, and promotions.
Pepperfry partners with local entrepreneurs who are aware of the hyperlocal demand cycles and trends.
Pepperfry launches about 8-9 franchisees every month.
Pepperfry Accelerator Program was crafted in the year 2021 to expand Pepperfry’s offline footprint. The
big differentiator of this program is the Capex required by franchise partners which starts with INR 15
lakhs. This model is based on 100% price parity and does not require the partner to hold product
inventory, making it a mutually beneficial business association.
About Pepperfry.com
Pepperfry is an ecommerce furniture and home goods company offering customers a portfolio of home
and living products and a great shopping experience. We believe that the Pepperfry managed
marketplace helps thousands of entrepreneurs and merchants to sell to millions of discerning customers
across India.
