Re Sustainability (formerly known as Ramky Enviro
Engineers) partners with BIG FM for the 15 th edition of the award-winning Green Ganesha
initiative, #ReBIGGreenGanesha, to provide eco-friendly Ganeshas, lending the country
folks an eco-friendly alternative to celebrate the auspicious festival. Close to 15000 Ganesha
idols made of eco-friendly materials are distributed across 5 cities every year.
Re Sustainability, the leading environmental management company, inching one step closer
to their Sustainable Development Goals (SDGs), will hand out and promote the usage of eco-
friendly Ganesh idols across various Gated Communities in tier 1 cities including Hyderabad,
Mumbai, Bangalore, Kolkata and Chennai. These clay Ganesha idols are enclosed in a
coconut pit containing seeds that biodegrade. While the receivers can perform the #nimarjan
at home, in a flower pot, giving birth to a new life, a new plant. The company will have a
canter going around the town from 25 August to 31 August. This program is well in line with
one of the brand’s most essential pillars, #sustainability.
The annual program will accelerate engaging games on radio amplified through on-air and
digital channels. These efforts to promote environmentally responsible celebrations have
reached out to the masses and equipped them with awareness and information about
environmental protection. #ReBIGGreenGanesha will do its part in replacing non-
biodegradable options that create pollution. Their sustained efforts have been largely driven
to protect the water bodies with activities like lake restoration and beach cleaning. It simply
means ‘no festive compromising and no remains of the idols washed back ashore.
Mr. Shantaraju, Chairman, Re Sustainability, said, “This initiative is aligned to the core
of our business model i.e environment protection and the ESG mandate. Re Sustainability
will continue to develop environment-friendly alternatives, accelerating the wheels of circular
economy. As we engage in our annual ritual on Ganesh Chaturthi, we encourage netizens to
have eco-friendly celebrations with their loved ones, in the true spirit of the festival.”
Mr. Goutham Reddy, Managing Director of Re Sustainability, said, “As Re Sustainability
moves towards a sustainable future, we are significantly looking to preserve our water bodies.
Re BIG Green Ganesha as a program is specifically designed to help curb water pollution.
We look forward to celebrations with our ‘Green Heroes’ while we move a step towards
sustainability & eco-friendly methods of living & celebrating.”
Mr. Masood Mallick, CEO, Re Sustainability, said, “It is a priority to help educate and
empower every citizen of the country with the concept of sustainable living. This year, we are
back with our flagship campaign for Ganesh Chaturthi, aiming to promote sustainable
celebrations across the country. Supporting the Swacch Bharat Abhiyan, we wish to keep the
cities clean and maintain their green decorum through the many initiatives being taken by
companies and the Government to spread awareness towards environment indemnities.”
Re Sustainability has carved a niche for itself in the environmental protection sector by
promoting the circular economy with its holistic services. The company, which established
India’s first biomedical waste facility, now plans to enter the electronic waste sector. It has
largely been responsible for revolutionizing waste management processes by investing in
state-of-the-art technology, advanced systems and green initiatives.
Re Sustainability’s BIG Green Ganesha demonstrates the importance of eco-friendly
celebrations in their sincere attempt to minimize environmental damage.
About Re Sustainability Limited:
Re Sustainability Limited (Formerly Known as Ramky Enviro Engineers Limited), a KKR-
backed company, is one of Asia’s leading providers of comprehensive environment
management services. Re offers a whole gamut of environmental services and infrastructure
solutions under various categories such as Waste Management – hazardous, municipal, and
biomedical, MAR POL, construction waste & e-waste; Waste to Energy; Recycling –
wastewater, paper, plastic, and integrated waste; Environmental Solutions such as
remediation, ETPs and wastewater treatment; automated car park management and Facilities
Re has a growing global footprint, including over 85 operating locations spread across India,
Singapore, UAE, Qatar, Saudi Arabia, Kuwait, Oman, Tanzania and USA. With over 25
years of operational history, Re has a dominant presence across the entire waste value chain
and has been a long-standing partner in the environmental solutions space to its customers.
About BIG FM:
BIG FM, one of India’s largest radio network with 58 stations, reaches out to 1200+ towns
and 50,000+ villages and over 45 crore Indians across the country. BIG FM has evolved with
the changing times. With the new positioning, BIG FM will play a meaningful, relevant and
compelling role in lives of consumers. It will not just be about entertainment but a brand that
has a purpose. With its extensive reach, localised content and credible RJs the brand will play
the role of a ‘thought inspirer’ and an agent of positive change in society. The new tag line of
‘Dhun Badal KeToh Dekho’ reflects the philosophy that ‘Changing the world for the better
starts with changing your thoughts’. Realigning the programming to reflect the new
positioning, BIG FM has refreshed the music promise playing your favourite music tested
with the audience besides bringing on board some big names from the Radio and
entertainment spaces across all key markets. The network’s occasion-based programming,
CSR Activities and client integrated campaigns strongly reflects its DhunBadalketohDekho
ethos. The original content-based shows and engaging brand led campaigns has consistently
won accolades at prestigious industry awards like the EMVIES, ABBYs, Asian Customer
Engagement Awards, and Indian Radio Forum & New York Festival.