ALLEN Career Institute (ALLEN) and Bodhi Tree Systems have announced
a strategic partnership with the goal of building the world’s most admired and trusted
education brand.

Allen Career Institute

ALLEN is an education powerhouse with an unparalleled track record of success in the world’s
most competitive college entrance examinations and Olympiads. ALLEN has a pan-India
footprint with a growing presence in Middle East through 138 classroom centers in 46 cities, a
team of highly dedicated and renowned faculty members, and a pedagogy that has been
perfected over three decades. ALLEN’s partnership with Bodhi Tree Systems will build further
on the test-prep offering and deliver at-scale positive impact for millions of students in test-
prep and K12 segments, using technology as the core driver of value.
Bodhi Tree Systems is a newly formed platform between Lupa Systems Founder and CEO James
Murdoch and Uday Shankar, the former president of The Walt Disney Company Asia Pacific and
former Chairman of Star and Disney India. Bodhi Tree Systems will leverage its founders’ shared
track record of building iconic consumer businesses to build ALLEN into a world-class digital
education business of the future. Qatar Investment Authority (QIA), the sovereign wealth fund
of the State of Qatar, is an investor in Bodhi Tree Systems.
“Education is a critical consumer need, driven by its deeply transformative impact on lives and
livelihoods of consumers.”, Murdoch and Shankar said. “We believe that education is on the
cusp of a technology led renaissance that will fundamentally alter how education is imparted
and will increase its efficacy. ALLEN’s unrivaled success and scale provide the right foundation
to build the digital education company of the future. We are excited to work with the
Maheshwari family to build an outcomes-focused digital education company that delivers on
the aspirations of millions of learners and parents in India and beyond.”

Founded by Rajesh Maheshwari in 1988, ALLEN is India’s most respected test prep brand that
has created a positive transformational impact on over 2.5 million young lives since its
inception. Aspirants for engineering and medical college entrance exams have gained
tremendously from ALLEN’s high-quality pedagogy, resulting in an unparalleled track record of
selections in prestigious exams such as IIT JEE Mains & Advanced, NEET-UG, KVPY, and the
Senior-most Director of ALLEN, Govind Maheshwari, said, “Our decision to enter into this
strategic partnership with Bodhi Tree is founded on shared values, principles and an aligned
vision of creating societal impact at scale through education globally.”
“Since its inception, ALLEN has focused on providing high quality education to students to help
them achieve their highest potential and fulfil their career aspirations. In the process, we have
helped create hundreds of thousands of doctors and engineers, who contribute to building
India and the society of today. Our partnership with Bodhi Tree is an essential ingredient in
furthering our mission to significantly increase ALLEN’s reach and impact. We are quite pleased
and excited that the Bodhi Tree team also sees value in combining their expertise with our
experience in Education.”, Rajesh Maheshwari said.
ALLEN’s Director Naveen Maheshwari said, “The journey of ALLEN has been one of always
giving back to the society. ALLEN’s student-centric caring system has been its highlight. We
believe this partnership is only going to take our pedagogy, caring-system and values to a very
wide student community which was not able to associate with ALLEN otherwise due to physical
Chairman-designate of the new Board, Brajesh Maheshwari further mentioned, “Most of the
edtech products & services in the market are currently not solving for the needs of a student.
With ALLEN’s time-tested pedagogy and Bodhi Tree’s track record in technology, the 2 T’s –
‘Teaching’ and ‘Technology’, will now come together to finally solve the problems of millions of
students of outcome-driven learning in a tech-enabled environment.”
Keshav Maheshwari, from the second generation of the Maheshwari Family, mentioned, “Our
partnership with Bodhi Tree will not only help us scale our Indian operations through
technology but also fuel our growth journey in the Middle East.”
The transaction is expected to close within three months and is subject to closing conditions
and requisite approvals.
EY acted as the exclusive financial advisor. Cyril Amarchand Mangaldas provided legal advisory
and documentation support to ALLEN. EY provided due diligence services to Bodhi Tree. AZB &
Partners were the legal advisors to Bodhi Tree.

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