Chennai, March 2024: India Yamaha Motor (IYM) Pvt Ltd. orchestrated a distinctive Track Day occasion for its customers at the renowned Madras International Circuit in Chennai on March 23~24, 2024. This event, a pivotal component of the dynamic “The Call of The Blue” brand initiative, is expected to see an enthusiastic turnout of over 1,000 Yamaha enthusiasts including 300 Yamaha owners from Chennai and its vicinity, marking it a remarkable triumph.
The two-day Track Day Event at Madras International Circuit, Chennai provided Yamaha owners with a wonderful opportunity to experience the thrill of riding their own Yamaha motorcycles on a track. Participants got the chance to explore the dynamics of lean angles, high-speed cornering, precise braking, and body movement, while also discovering the benefits of advanced features such as quick shifters and traction control systems available on their machines.
Alongside the display of Yamaha’s beloved bikes, spectators were treated to the mesmerizing presence of the YZF-R3 and MT-03, two latest additions to Yamaha India’s lineup poised to redefine performance and style standards in their respective categories. Several engaging activities were seamlessly integrated, including showcases of Yamaha apparel and accessories, a dedicated photo-op zone, and a gaming area, adding an extra layer of excitement and engagement to the event.
This event is among several platforms arranged by Yamaha to strengthen its worldwide recognition as an electrifying brand with a deep racing heritage, nurturing a feeling of pride and unity among its customers.
With “The Call of the Blue Track Day Activity”, Yamaha aims to engage with a wider audience across India and promote the updated 2024 line-up of Exciting, Stylish & Sporty two-wheeler range comprising of the YZF-R3 (321cc), MT-03 (321cc), YZF-R15 V4 (155cc), YZF-R15M (155cc), YZF-R15S (155cc), MT-15 Version 2.0 (155cc), FZ-S Fi Version 4.0 (149cc), FZ-S Fi Version 3.0 (149cc), FZ Fi Version 3.0 (149cc), FZ-X (149cc) and scooters like AEROX (155cc), Fascino 125 Fi Hybrid (125cc), Ray ZR 125 Fi Hybrid (125cc) and RayZR Street Rally 125 Fi Hybrid (125cc).